HARPIE WORKS

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BRAZE LIFECYCLE MARKETING

BRAZE LIFECYCLE MARKETING

BRAZE LIFECYCLE MARKETING

SENIOR HANDS-ON EXPERTISE

SENIOR HANDS-ON EXPERTISE

SENIOR HANDS-ON EXPERTISE

CAPACITY TO GET YOUR WORK OUT.

CAPACITY TO GET YOUR WORK OUT.

CAPACITY TO GET YOUR WORK OUT.

LESS DECKS. MORE SHIPPING.

LESS DECKS. MORE SHIPPING.

LESS DECKS.
MORE SHIPPING.

LET'S GO

ENTRY
Lifecycle marketing resourcing required
PROBLEM SPLIT
What’s stressing you out right now?
ACTION PATH
Scale your capacity to build and execute campaigns.
SERVICE SOLUTION
01 / JUST BUILD

CAMPAIGN BUILD + EXECUTE

The campaign is there. You have the date. Now you just need it done.

Campaigns need to keep running without the backlog building. I jump in to build the logic and creative, make sure it's right, and then execute. I'll report on it then move onto the next. And the next. Backlog solved.

SPECIFICATIONS
Work mode:
Planned ongoing capacity
Start:
Within 1 week
Best for:
Scaling campaign output during busy periods
Focused on:
  • Campaign/canvas setup
  • Creative build
  • Audience segmentation
  • Testing + QA
  • Execution + monitoring
  • Performance reporting
FROM $5,400 / MONTH

PREFACE

GOOD WORK IS

DONE WORK.

DONE WORK.

BRAZE → LIFECYCLE → PROJECTS → IMMEDIATE HELP

BRAZE → LIFECYCLE →
PROJECTS → IMMEDIATE HELP

BRAZE → LIFECYCLE →
PROJECTS → IMMEDIATE HELP

Hello, I’m Alex and this is Harpie Works.

I’ve spent over 15 years in lifecycle and database marketing and been working hands-on in Braze for over six of them.

No matter where I’ve worked, there’s always been more lifecycle work than people to do it. You've seen it.

Parked campaigns, the revamped multi-channel onboarding journey with only the welcome email built (and 2024 logo), the legacy platform that’s costing $3K a month to run because you still need to migrate…

All that work could be great. But really, the best work is done work. But even achieving that can be a stretch.

Enter Harpie Works where I help you build and ship campaigns. To clear that backlog. To untangle and push forward with those projects so you can get more from the systems you’re already paying for.

Talk to me. I’m here to help you get it done (and make you and your team look good).

DO GOOD WORK →

01 EXPERIENCED

BUILD WITH

SENIOR EXPERIENCE.

UNDERSTAND → OBJECTIVES → USER JOURNEY → MARKETING

UNDERSTAND → OBJECTIVES →
USER JOURNEY → MARKETING

UNDERSTAND → OBJECTIVES →
USER JOURNEY → MARKETING

UNDERSTAND → OBJECTIVES → USER JOURNEY →
MARKETING

I’ve spent over 15 years working across lifecycle, customer journeys and database marketing, on both the agency and in-house, for businesses with different products, customers, teams, and objectives.

I’ve worked and led teams across client operations, campaign management, account management, overseeing offshore delivery, and project management.

Those years of experience all add up to why Harpie Works is different.

It means not just taking a brief and building what I’m told (typos included).

It means understanding what is trying to be achieved, how the communication works as an actual customer-facing marketing piece, and how it should be measured.

It means speaking the right language to everyone who’s involved: design, dev, data, and product teams, and understanding the technical work required to ship it.

It means talking to a senior technical marketer who get its and knows what good looks like. Then builds it, ships it, and measures it.

START BUILDING →

02 SCALE AS YOU NEED

DIRECT CAPACITY.

WHEN YOU NEED IT.

BRIEF → CONTEXT → COMMUNICATION → DELIVER

BRIEF → CONTEXT →
COMMUNICATE → DELIVER

BRIEF → CONTEXT →
COMMUNICATION → DELIVERY

You brief me. I ask the questions. I learn how your business works. I build it.

No briefing someone, who briefs someone, who briefs someone. No waiting on a first draft that doesn’t quite hit, then the second version, followed by the final_FINAL_V2 (that still needs a tweak).

No 10-week wait for a full-time hire to onboard, ramp up, take 2 weeks annual leave, and finally start shipping.

You work directly with a senior marketer who’s been doing this for 15 years. Who already knows Braze inside out, understands the context, the user journey, what to look for, and what good should actually look like.

Use Harpie Works for a few days, a few weeks, or as ongoing capacity when your team needs another experienced pair of hands.

Start when you need me. Stop when you don’t.

SCALE CAPACITY →

03 SHIPPED RIGHT

BUILD IT. SHIP IT.

IT'S WHAT I DO.

BUILD → SHIP → MEASURE → MOMENTUM

That pricey pretty strategy deck isn't doing anything sitting in a shared drive. And neither is that campaign that’s been parked for six months.

Those ideas have to be turned into work that gets built, shipped, and measured right?

And that's where I shine.

Send me a full brief, a Slack chat, or even an idea in your head. I'll break it down, connect it to the business, and actually do the work in Braze so you can go from thinking thoughts to measuring results.

Campaign work, project delivery, lifecycle audits. Turn all that brilliant thinking into work that’s actually done.

You’re already paying for Braze and your marketing stack. Use them (and make your CSM smile at your next catchup).

START SHIPPING →

04 CONTACT ME

LET'S TALK SHOP.

CONTACT → CALL → UNDERSTANDING → COMMUNICATION

CONTACT → CALL →
UNDERSTANDING → COMMUNICATION

Be honest. You're probably not here for fun.

You've found your way to Harpie Works because you need help with your lifecycle marketing. And I've got the experience to help you get it done.

I'm straightforward and I like keeping things as simple as possible.

Tell me what you need. I'll review it, then we'll have a call to talk it through. I quote, you pay, I work.

And if we decide it's not the right fit (for now), you'll probably get something useful out of the conversation anyway.

GET IN TOUCH →

GET IN TOUCH

Fill out the form below and I'll reply to you as soon as I can (normally within 24 hours).

Prefer email? alex@harpieworks.com.au

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HARPIE WORKS

HARPIE WORKS

Using your budget to

Using your budget to

Actually ship your lifecycle marketing.

Actually ship your lifecycle marketing.

Actually ship your lifecycle marketing.

EMAIL ME

EMAIL ME

alex@harpieworks.com.au

alex@harpieworks.com.au

alex@harpieworks.com.au

BASED IN

BASED IN

Sydney, Australia. Global shipping.

Sydney, Australia. Global shipping.

Sydney, Australia. Global shipping.

© 2026 HARPIE WORKS

© 2026 HARPIE WORKS

ABN 54 883 863914

ABN 54 883 863914

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